Attention Thesis Showcase

Exhibition Design
Expressing the concept of "realized" by focusing on making it bigger through physicality, materiality, and dimensionality by showcasing BFA Graphic Design Level 3 student work on a 14-foot-wide giant “3” installation using bright yellow vinyl hanging across 3 surfaces.
duration
Mar–May 2024
2 months
my role
Art director

Project type
volunteer pro-bono
SCOPE
vinyl Installation, Promotional media, social media graphics

TOOLS
Illustrator, Vinyl cutter, black vinyl tape, Figma
Enter the following:
ATTENTION
ССА BFA Graphic Design
Thesis Showcase Spring 2024

California College of the Arts
PLAySPACE Gallery + N19
Friday May 10th, 5–8pm
What does it mean to be a designer today? The role of “designer” is called into question in a landscape built on inescapable visual pollution, the advent of artificial intelligence, and an economy built on attention. The Graphic Design class of 2024 explores this question. Responding to the word “attention,” these burgeoning design experts have authenticated themselves, tackling what it means to call attention to design. Like a captcha test, viewers are invited to see through the visual noise to unearth what truly matters.

[19 characters]

Carolyn Kim
Claudio Chavez
Grace Painter-Chapman
Jinglei Yang
Kfir Zax
Mao Li
Noah Rogacion
Rachel Choi
Ruofan Zhang
Sam Beutelschies
Selina Qian
Shijian Shao
Stephanie Locey
Xianwen (Jenny) Chen
Xuan Lu
Yehao Wu
Yilan (Cici) Ding
Youngsoo Kim
Yuru Wang
CAPTCHA = Human-Machine Conversation
CAPTCHA, which stands for "Completely Automated Public Turing test to tell Computers and Humans Apart", is a type of challenge that presents noisy, distorted, blurry images to determine whether the user is human or a bot, intended to be not machine-readable.

The key to CAPTCHA tests is that you must pay attention to solve it and verify that you are human. As graduating students go through thesis, one becomes authenticated as a designer who can stand alone to communicate ideas using their unique lens on the world.

With the rise of AI, this is what sets us apart: the soul. While perhaps some projects may utilize AI, we know when and how to use it. As designers, we know how to utilize tools and what’s needed to carry out and complete and bring ideas into fruition.

Design is an experimental iterative process based on the interpretation of reality. Using students’ interpretation of the word “attention”, expressing how they see their world, each thesis project is an iteration of the word “attention”: what one has decided to put their attention on.
How might we involve a viewer with a graphic that is difficult to read but is activating? Often in graphic design, we question: is something legible? Is it a good thing if it's not legible?
CREDITS
Art Director: Carolyn Kim
Exhibition Team: Carolyn Kim, Grace Cao, Sam Beutelschies, Xianwen Jenny Chen, Youngsoo Kim
Copywriter: Sam Beutelschies
Mentors: E Roon Kang, Sara Raffo
Special thanks for extra hands installing vinyl tape wall graphics: Sujin Park, William Choi, Cici Ding
workofcaro