Children's Creativity Museum

experience refresh

Refreshed the museum's brand, characters, wayfinding & signage system, focusing on expressing creativity and interactivity in all elements.

duration
jan-Aug 2023
8 months

phase 1: @ TBD* x CCM: experience refresh
phase 2: implementation

my role
graphic designer @ TBD* (phase 1)
design fellow @ CCM (phase 2 summer)
‍
Project type
volunteer pro-bono (phase 1)
contract (phase 2)

‍SCOPE
Brand refresh, Character design, Wayfinding & Signage, Maps, System, Marketing rack card
‍
TOOLS
Figma, Illustrator, Photoshop, After Effects, Procreate

From an open-ended project filled with possibilities...

Children’s Creativity Museum wanted to rethink its visitor experience and design a system and specific deliverables that would enable that. They left it open for us to suggest what would be best for them. This could be a narrative map, info brochure, stickers, buttons, interactive signage—anything we come up with is on the table!

Their Mission

Children’s Creativity Museum nurtures creative confidence and collaboration in all children and families through hands-on multimedia arts and technology experiences. CCM empowers children to be active producers of digital media instead of passive consumers. CCM values equity, co-creation, diversity, and humility to uplift the community.

Design Strategy: Carolyn Kim, Sam Beutelschies
Critters Illustrations: Sam Beutelschies
Logo: Carolyn Kim, Sam Beutelschies
Animated Logo: Sam Beutelschies
Wayfinding System: Carolyn Kim
Map: Carolyn Kim
Signage: Carolyn Kim, Sam Beutelschies
Welcome Video: Sam Beutelschies
Rack Card: Carolyn Kim, Sam Beutelschies
Rack Card Mini Map: Carolyn Kim