Jinju Soju

Packaging, Web design

A fresh twist on soju with Jinju: a premium distilled soju distilled from the local-favorite white Chardonnay grapes of Napa Valley. Infusing traditional Korean qualities into a new mix.

duration
oct–dec 2023
9 weeks

Project type
conceptual

‍SCOPE
Brand Identity, Packaging, Web Design, Design Research, UI/UX, Competitive Analysis, Creative Direction, Copywriting
‍
TOOLS
Illustrator, Figma, After Effects, HTML/CSS

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

‍With every tap, take a sip of Jinju Soju!

As the website's landing page, I created an interactive experience that uses the accelerometer or gyroscope in the phone or tablet so that tilting the device would dynamically change the visual graphic designs on the screen.

The balls symbolize pearls (from the brand name Jinju which means pearl in Korean), grapes, and taking a sip of soju. When you tap the screen to create a ball, the sound is of soju glass cups clinking to symbolize taking each sip of soju until you get drunk. After completing 11 balls by tapping the screen, it leads into Jinju’s main website.
‍
Self-coded in HTML, CSS, Javascript (Special thanks to Austin Kim)