This case study examines societal beauty standards and approaches towards managing self appearance in the context of South Korea, in which there are extreme and unattainable beauty standards that have led to the normalization of plastic surgery, constant comparison between self and others, and mental health issues overall.
In order to address this, I designed a conceptual campaign called Mirror Mirror that brings awareness to body dysmorphia and mental health, intended for Korean females in their youth and early adulthood. To fit the context, I designed a subway station advertisement billboard with a QR code that leads to the campaign’s mobile website.