Carolyn Kim is a multidisciplinary designer focused on creating memorable experiences, based in the SF Bay Area.
Selected works
Unfolded
installation (2024)
"What captures your attention becomes your sense of reality." Embodied through an installation of 400 film cards recollecting my memories from 2020–2024.
Attention Thesis Showcase
Exhibition Design (2024)
Calling attention to the CCA BFA Graphic Design Spring 2024 Thesis Showcase with the graduating students' individual perspectives embodied in various forms in a landscape built on inescapable visual pollution, the advent of artificial intelligence, and an economy built on attention.
R3ALIZED
Exhibition Design (2023)
Expressing the concept of "realized" by focusing on making it bigger through physicality, materiality, and dimensionality by showcasing CCA BFA Graphic Design Level 3 student work on a 14-foot-wide giant “3” installation using bright yellow vinyl hanging across 3 surfaces.
Children's Creativity Museum
Experience Refresh (2023)
Over 8 months, we refreshed the museum's experience encompassing the brand, characters, wayfinding & signage system, while focusing on expressing creativity and interactivity in all elements.
The Language of Image
exhibition design (2022)
What can be defined as an image? In this conceptual exhibition featuring contemporary Korean posters, "The Language of Image" reshapes how we think about image and typography as they blur the lines between text and graphics, seamlessly connecting them into one unified entity: a visual language called image.
Jinju Soju
Packaging, web design (2023)
A fresh twist on soju with Jinju: a pearl-like premium soju distilled from the local-favorite white Chardonnay grapes of Napa Valley.
Blushed Boba
Branding, UX/UI (2022)
Blushed Boba is a Korean-inspired boba shop that specializes in fragrant floral teas, bringing a high-quality elegant experience and taste, as if you’re in a dream. A common side effect of their dream-like quality is becoming “blushed”: flushed from drinking too much boba.
Mirror Mirror
Campaign Design (2022)
Mirror Mirror is a campaign that addresses body dysmorphia in South Korea, where extreme beauty standards and stigmatized mental health reign society.
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